How to Start and Succeed as a New Massage Therapist (or Esti)—Even if You’ve Never Run a Business Before



INSIDE THE COURSE
If you’re anything like me when I first graduated from massage school, you’re excited to help people—but completely overwhelmed by everything it takes to launch your own practice.
This course is a hands-on, guided experience that takes you from uncertainty to confidence.
Each lesson is simple, actionable, and immediately usable, so you can start seeing results right away.


THE launch support SYSTEM
The Problem:
You’re eager to start your practice, but the thought of LLCs, insurance, domains, and booking systems feels paralyzing. You worry you’ll make mistakes or burn out before you even begin.
Our Solution:
In this module, I guide you step by step through everything you need to start confidently. You’ll get a workbook with frameworks, prompts and actionable guidance so you can set up your practice one step at a time without guessing.
Your End Result:
You’ll wake up knowing exactly what to do first. You’ll have a clear roadmap, understand how to protect your energy, and feel confident that your practice is set up to make money in a way that won't burn you out before you can even make your first student loan payment.


THE CLIENT EXPERIENCE SYSTEM
The Problem:
Some sessions feel “just like any other,” and you worry clients won’t remember you or rebook consistently.
Our Solution:
You’ll learn how to design sessions and a space that feel uniquely yours. Every detail—from your room to your rituals—will create a memorable, nourishing experience for your clients. The workbook prompts are designed so you can discover your signature session rooted in the values you live by.
Your End Result:
You’ll feel proud and excited to deliver every session. This is important, because these are the feelings that will sustain you on the hard days. Clients will notice the difference immediately, leaving relaxed, cared for, and eager to return. You’ll have rituals, a sensory space plan, and a brand identity that truly reflects who you are so you never have to wear a mask.


THE CLIENT attraction SYSTEM
The Problem:
Marketing feels awkward, and you don’t know how to attract clients without feeling pushy or salesy. You'd rather eat worms than figure out how to price your offers. What even are my offers?
Our Solution:
I’ll show you how to share your work authentically. You’ll discover messaging, social strategies, and pricing that feel natural and aligned with your values. We've included a simple calculator to price your offers and guidance on how to simplify your offers to make clients feel relaxed and held before they even book their appointment.
Your End Result:
You’ll feel relief and confidence as clients start booking. You’ll know how to communicate your value, set prices that honor your worth, and attract the right clients without the stress associated with “selling.” This is about anchoring yourself as the expert and inviting your clients to trust you in discerning the session they need.
Let's build your practice together!
Walk away from this program with a massage therapy practice that can grow without burning you out along the way.
Let's build your practice together!
Walk away from this program with a practice that can grow without you burning out along the way.
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